CRM Systems-What Are They?
September 2024
A CRM database, or Client Relationship Management system, is a powerful tool designed to help businesses manage interactions with their customers more effectively.
A CRM allows you to keep centralised client information. You can securely store patient contact details, appointment history, treatment plans and follow-up schedules. You can track contacts, be organised in event planning and keep a record of media inquiries. You can store client goals, progress tracking and session notes.
CRMs help streamline communication by recording every client interaction so you never miss a follow-up. All important details are stored here. This could mean better patient care through timely reminders. You can use CRMs to send personalised reminders or check-ins.
CRMs can automate repetitive tasks improving task management. You can send appointment reminders, follow-up emails or even marketing campaigns. For the medical world this reduces DNAs and ensures patients are reminded of their health needs. You can send newsletters and manage event invitations and session scheduling seamlessly.
CRMs offer insightful reporting tools that help you understand your business performance better. You can track patient retention rates, or the effectiveness of treatment plans. You can track sales, event attendance or client progress.
You can enhance client relationships by ensuring every client interaction you have is meaningful and personalised. Anything such as remembering a client’s birthday, sending a thank you note or congratulations on achieving a milestone. This enables you to build stronger client relationships, increasing their satisfaction and loyalty.
As your business grows, a CRM scales with you, enabling you to manage increased workloads without sacrificing your unique personal touch.
By integrating a CRM into your operations, you not only manage it more efficiently but you also provide a higher level of service to your clients. This leads to improved client satisfaction, more referrals, testimonials and more business success.
As a Virtual Assistant I can help recommend, set up and manage your CRM system. I can ensure it’s tailored to your unique needs so you can maximise client engagement and efficiency.
The Future of Medical Transcription-AI Websites vs. Human Expertise
June 2024
You can’t ignore the massive trend in using AI in a broad range of industries. The medical field demands a high level of accuracy; more than most. According to recent reports, the AI market in the UK is expected to grow at 34% in 2024. AI in healthcare was estimated to generate 6.9 billion USD in 2021 and is expected to reach 67.4 billion USD by 2027.**
AI tools can transcribe medical reports faster compared to already overworked human transcribers, to speed diagnosis. The larger tech companies like Microsoft have the biggest scope for medical terminology. Describe from Google has a 93% success rate. Even Amazon is getting in on the deal.
Despite improvements, AI transcription tools can still struggle with medical jargon, homophones, several speakers recorded on Desribe by Iphone makes for poorer quality recording. Also context-specific nuances lead to potential errors in transcriptions. The medical professional or administrative support is still required to proofread.
AI transcription services often rely on cloud-based platforms, raising concerns about data security and patient confidentiality.
Companies outside of the UK can sell data on. Reported Instances of data breaches on the gov.uk website estimate that, across all UK businesses, there were approximately 2.39 million instances of cyber crime and approximately 49,000 instances of fraud as a result of cyber crime in the last 12 months. The average (mean) annual cost of cyber crime for businesses is estimated at approximately £15,300 per victim, excluding charities. ***
AI tools lack the ability to understand context and may misinterpret conversations, especially those involving complex medical terms and patient-specific details. Human transcribers, with their expertise and ability to communicate and clarify an ensure more accurate and contextually appropriate transcriptions.
While AI transcription tools can reduce labour costs, the initial investment in AI technology and ongoing maintenance can be significant. Hidden costs associated with correcting AI-generated errors can offset the savings from reduced labour costs. Using a virtual assistant you can discuss the best ways to save money.
Ethical concerns arise regarding the potential job displacement of human transcribers and the reliance on AI for critical tasks.
Therefore proofreading is still required, one of my other services. I have transcription experience in different specialities. I can do urgent weekend work and suggest adhoc hours or retainer packages. I give free 15 minute tasks after 20 hours worked.
Hiring a Virtual Assistant actually means you save money on leave, pensions, building costs, equipment costs. In the UK Virtual Assistants are bound by GDPR regulations.
While AI has a place in the future of medical transcription, human expertise remains indispensable.
References
*Statista.com
** frontiersin.org
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